Dec/Jan Ozcetera - © Oz Magazine, 2011-12
Lights! Action! Camera Ready!
Governor Nathan Deal and the Georgia Film, Music & Digital Entertainment Office, a division of the Georgia Department of Economic Development (GDEcD), designated 23 Georgia counties Camera Ready at the annual Governor’s Tourism Conference. The state’s Camera Ready Community Program supports the growing film and television industry and now
includes 112 counties across the state.
“Our aggressive tax incentive, new infrastructure and expanding crew base make Georgia the leading lady for film and television production,” said GDEcD commissioner Chris Cummiskey. “At any given time you can find multiple productions providing jobs and investment in numerous communities across the state.”
Camera Ready was put in place by the state to offer film and television production companies access to local resources and information. Local economic impact from productions can be significant, including hiring of local residents, hotel stays and purchases of goods and services. A Camera Ready Community must designate one point person who can assist film and television production companies on a local level.
The 23 Georgia counties that received the ‘Camera Ready Community’ designation during the Governor’s luncheon were Chattooga, Catoosa, Dade, Johnson, Troup, Polk, Jackson, Liberty, Bartow, Union, Bacon, Clinch, Murray, McIntosh, Sumter, Evans, Cook, Colquitt, Spalding, Randolph, Wayne, Clarke and Putnam.
Georgia had 327 productions shot in Georgia from July 2010 through June 2011, bringing in more than $683.5 million in investment to Georgia.
These projects have generated an economic impact of $2.4 billion. Georgia-filmed movies slated to hit theatres include a remake of “Footloose,” and “Wanderlust” starring Jennifer Aniston and Paul Rudd. Georgia can also be seen on television sets across the world with multiple television series now calling Georgia home. Season 3 of the CW’s “Vampire Diaries” and AMC’s record-breaking “The Walking Dead” started new seasons this fall.
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Picture Picks Affix
Warner Brothers Pictures recently chose “Amante Del Vino” by Michael J. Thomas from the Affix catalog for the new Matt Damon action-thriller “Contagion.” The Steven Soderberg directed film centers around the threat from the outbreak of a deadly disease and the CDC team chosen to deal with problem. The star-studded film includes Lawrence Fishburne, Jude Law, Gwyneth Paltrow and Kate Winslet.
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Good Cause for Directorial Debut
VoiceToday.org shot two PSAs last month in Atlanta to launch the VOICE Movement – vowing to break the silence of child abuse. VoiceToday.org, based in Marietta, GA and founded by Angela Williams, is a non-profit organization and grass roots movement to break the silence and cycle of child sexual abuse through awareness, prevention and healing programs. Jaye Jackson-Pniewski, a veteran make-up artist and actor in Atlanta and Los Angeles, directed the PSAs. This is Jackson-Pniewski’s directorial debut. Director of Photography was Steve Ingold of INGO Studios, a full-service HD production company. The PSA was shot with the Canon 5D MKII and post was completed at INGO.
Casting was held with Houghton Talent and Atlanta Workshop Players. The campaign launched in the fall.
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Gold Davey for Timbuktoons
Timbuktoons was awarded a 2011 Gold Davey Award from the International Academy of the Visual Arts for creative excellence in the commercial category. “The Davey Award honors creative work from small firms with big ideas. That fits us perfectly,” said Timbuktoons owner and founder, Todd Hampson. This year’s Davey Awards competition had nearly 4,000 entries from the US and around the world. The judging is by the International Academy of the Visual Arts, a “who’s who” in media, marketing and advertising.
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PC&E Needs Full-Time Shelf Stocker
PC&E now offers the Sony RGB 444 software upgrade for the Sony PMW-F3. It enables S-Log gamma mode, Dual Link 444 RGB video output, 3G-SDI output, and includes four pre-loaded LUTs (look up tables) along with five custom user LUTs. The firmware allows the F3 to output full RGB video in S-Log opening up the true potential of this camera. S-Log ups the dynamic range of the camera to 800%, effectively increasing the ISO to 1600. Dual-Link SDI or 3G-SDI (dual-link on one cable) gives you full RGB 444, and the LUTs allow you to monitor video normally while shooting in S-Log. Finally, the five custom LUT options mean that you can create your own looks in the same manner. The firmware upgrade is now available for rent at PC&E as a great addition to the PMW-F3.
The camera, lighting and grip firm added Mole-Richardson 2K Spacelites to its inventory. This smaller version of the popular 6K spacelite comes equipped with two hubbell plugs that can be plugged into the wall, and the smaller size makes it perfect for smaller stages and spaces with less ceiling height.
Hit the easy button with their increased inventory of Easy Rigs. These rigs cover cameras weighing 33-44 pounds such as the Arri Alexa and most 35mm motion picture cameras, as well as for cameras weighing 17-22 pounds such as the Sony PMW-F3 and RED ONE.
PC&E’s 30” JEM Ball replaces a conventional paper lantern for a durable, soft surround lighting effect with fewer shadows than conventional lights. This one comes with a tungsten lamp as well as an adapter for Jokers. The kit includes three different covers: rip stop, bleached muslin, or unbleached muslin, as well as a black skirt.
The camera department now offers a Mac Pro Cart stocked with two 2.66GHz 6-Core Intel Xeon Processors, Dual Channel 4Gb Fiber Optic Channel, and an Atto Express SAS H680 Card. That’s topped off with a stunning 27” LED Cinema Display, battery backup, rain cover, 10” wheels, and a lockable drawer for cables or paperwork. While this cart is designed to travel in conjunction with the Codex Desktop Download station, it can be used for any production with onset downloading or coloring.
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SOMETHING FISHY ABOUT AWARD
The Association of Zoos and Aquariums (AZA) awarded the Georgia Aquarium with the Excellence in Marketing Award, which recognizes excellence in marketing campaigns developed and executed by its AZA member institutions. The Aquarium’s campaign, Where Imaginations Go to Play, took home top honors in the $175,000 budget or higher category.
The campaign was brought to life through a full integration of the new brand look onsite at the Aquarium and carried throughout all advertising. The campaign’s messaging and creative focused on new and returning animals, new experiences and new activities for guests to enjoy. Congrats to Ames Scullin O’Haire, Georgia Aquarium’s advertising and marketing agency, and to Georgia Aquarium Senior Vice President of Marketing and Communications, Carey Rountree.
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Rompel Joins Kilgannon
Kilgannon hired Katie Rompel as senior art director. She will supervise and execute layout, design and concepts for a number of Kilgannon’s clients, including: Cleaver-Brooks, Manheim, NYCM Insurance and SouthernLINC Wireless, a Southern Company.
Most recently, Rompel was a designer at Moxie Interactive where she worked on a number of high-profile brands, including: Coca-Cola, Cartoon Network, Maybelline and Verizon. Prior to that, Rompel served as an art director at JWT where her client list included: CDW, Texas Instruments, BMC Software, Citrix, and Brother. Rompel is a graduate of the Portfolio Center and Michigan State University. She has earned several awards for her work, including a One Show Bronze Pencil and an Addy Bronze award.
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Placement Music Garners Music in Media Nomination
FOX Sports commissioned Placement Music to create an original instrumental composition for its global Super Bowl salute to U.S. Soldiers that aired right before kick-off. “Declaration Anthem,” became the soundtrack that led directly into what would become the biggest event in television history with 162 million viewers worldwide.
Right after kick-off, the full version of “Declaration Anthem,” as well as a radio edit and ringtone were made available as a charity download on iTunes and Amazon.com. A portion of the proceeds goes directly to Wounded Warrior Project, a non-profit that helps the hundreds of thousands of U.S. soldiers who were wounded during duty and are now recovering back home.
”Declaration Anthem” was composed by Placement Music creative team member Steve Dancz, co-produced by Tammy Hurt, founding partner, and engineered by multiple GRAMMY-winner Leslie Ann Jones.
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Trends with Benefits on North Avenue
The team at North Avenue Post has completed shooting 10 segments for the Trends with Benefits series. The first segment, Chocolate Pairing, aired during Tin Cup on TBS. North Avenue Post also partnered with Luminary Artists, LLC to produce the video montage that was shown at the 19th Annual Ronald Reagan “Victory” Celebration Dinner this year. The team has also been busy over the past few months on some turnkey projects. They are also currently working with Children’s Healthcare of Atlanta, Disney, National Geographic, CNN, and J. Walter Thompson.
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Second Voiceover Studio and Expanded Staff at CSA
Creative Studios of Atlanta added another voiceover studio while expanding the staff and its array of diverse classes. CSA now boasts five top voice coaches and producers.
Producer and voice coach Deborah Richards has made a huge splash since joining CSA, producing daily for The Weather Channel, producing demos for local talent and training new talent to work in the voice industry. With so many actors booking jobs as they learn the business and the techniques of voiceover, the studio time was quickly booked up, creating a need for another studio and more producers and teachers.
Recently, voice talent/producer/teacher Eileen Kimble joined the staff to produce in the new studio as well as train the voiceover for audio books class. September Day-Carter and Bob Carter teach the Intro to Voiceover class monthly, a 6-hour, intensive day about the business of working in the industry. Day-Carter also teaches a workshop on how to navigate voice123.com, an online voice casting services with voice jobs from all over the world. And Adam Drescher, formerly of KABC in Los Angeles, teaches audio editing, produces auditions and runs the voiceover support teams, where actors come in weekly to work in the voice booth to practice their copy interpretation and presentation. Beginning in January 2012, Bob Carter will add his animation and gaming classes.
Even the youth, kids and teens are learning the craft. One talented 10-year old, Brett Cooper, who drives in from Tennessee to train specifically with Richards, booked a voiceover job. 9-year old Morgan Burch has booked multiple voice jobs since starting voice training 2 months ago.
In May of 2012, CSA welcomes Bob Bergen back to the studio, a voice animation teacher from Los Angeles. Bergen voices Porky Pig and Tweety Bird and has worked in many major animated projects including, Cars, Finding Nemo, Lilo and Stitch, Curious George, Tarzan, Wall-E and more. Bergen will teach an advanced intensive class for animated voice actors in a working 2-day class for a very small group of experienced voice actors.
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NEW CASTING AGENCY LAUNCHES
Jen Kelley, a talent agent for the last 19 years and Rita Harrell, a former Fox casting associate, team up to create a premier casting company, Big Picture Casting, Inc. Georgia now ranks in the top five for film and TV production, necessitating new casting resources to service both existing clients and incoming productions. Big Picture Casting offers a fresh professional perspective to the Atlanta and regional markets. Says Kelley, “We have broad knowledge of the talent pool and strong relationships with top talent agencies. New York and Los Angeles affiliates extend the reach of our clients for particular roles.” A full-service casting company, Big Picture Casting handles union and non-union film, television, commercial, industrial and print projects. BPC leverages cutting-edge technology to deliver high-quality auditions at competitive rates.
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Take Your VCS Daily
In the world of film and television production, dailies are one of the most important parts of a shoot, and delivering them has historically been an arduous task. The need for dailies to be delivered quickly and efficiently, often to different places around the globe, has been a never-ending challenge.
With the increase in Georgia film and episodic TV production, VCS was seeing a great increase in calls for dailies solutions. VCS President George Helms and Clark Cofer, Vice President of New Business Development, agreed that finding a dailies solution seemed to be a natural fit with the VCS mission to provide content solutions. To resolve their dailies issue, Helms and Cofer began travelling directly to the place where dailies began: Hollywood.
“Clark and I went to Los Angeles in September of 2010 to meet with Disney, ABC, Paramount, as well as other studios,” says Helms. “We wanted to see what type of dailies work flow was being used as well as what solutions were available.” In June of 2011, during their sixth visit to Los Angeles, VCS learned of a company called Light Iron and their new dailies system: the OUTPOST Mobile
System®.
“After meeting with the folks at Light Iron, seeing how OUTPOST works and learning of the impressive credit list it has already,” says Cofer, “we knew this was the ONLY dailies solution for our customers.” In fact, the team at VCS was so impressed with the system they negotiated to become Light Iron’s East Coast Affiliate for
the OUTPOST.
OUTPOST Mobile System® is a full-service on-site data laboratory made mobile as compact wheeled carts placed on-set or in a near set office. It is designed for the most efficient turn-around of dailies and available in 2D and 3D configurations. OUTPOST Mobile System® enables all departments, regardless of location, to have same-day accessibility to dailies. In addition to serving as the primary data download and backup station, OUTPOST delivers verified data back-up in triplicate, audio syncing, color correction, 3D convergence, transcoding, editorial deliverables, PIX/DAX streamable dailies and iPad-based Todailies®.
Hollywood is embracing OUTPOST, as proven by its use on the hit CBS series “Criminal Minds”, Columbia Pictures “Total Recall”, “The Amazing Spider-Man” and “The Green Hornet”, along with Walt Disney’s “Pirates of the Caribbean 4” and “The Muppets”.
VCS quickly invested in four systems to rent to productions in Georgia — two of which are currently in use on the Robert Zemeckis film “Flight,” starring Denzel Washington, which is currently in production in Atlanta. Helms adds that everyone at VCS is excited about being able to extend their 25 plus year history of service and solutions to Georgia’s growing film, motion picture and television production industry.
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Of Champions and Awards
Ada Hatzios has been awarded the Chapter Champion award of the Georgia Chapter, Public Relations Society of America, in recognition of her outstanding volunteer work for the chapter. Hatzios is a senior account executive with Cookerly Public Relations, a multi-disciplinary PR firm celebrating 20 years in Atlanta.
She has been involved with the Georgia Chapter for several years, serving on the College Relations Committee for the past four years; she co-led the Student Recruitment effort for the Chapter’s Shadow Day program for two years and the Professional Recruitment effort three years ago. She was also on the Student Relations Sub-Committee for the annual Real World for four years and is an active participant in the Young Professionals Special Interest Group.
PRSA|GA also honored its top local public relations professionals and programs for 2011, presenting a record 155 awards for outstanding public relations work in 86 program and project categories from some 210 entries. The Awards Celebration drew 370 persons at the Cobb Energy Center in suburban Atlanta.
Mickey Nall, APR, Fellow PRSA, and managing director of Ogilvy Public Relations Worldwide in Atlanta, was inducted into The Order of the Phoenix, the Chapter’s highest honor, and thus also enters the PRSA|GA Hall of Fame at the Grady College of Journalism and Mass Communication at The University of Georgia. At the induction, the 25th anniversary of The Order of the Phoenix was observed including recognition of the living charter members. Nall was also just elected to be PRSA’s 2013 chair and CEO at the national organization’s conference in Orlando, FL.
The individual awards below recognize outstanding Chapter members:
- Judy Wicks, APR, vice president of Fiserv Inc.; Radiant Star Award in memory of Dyar Massey.
- Don Rountree, president of Rountree Group Integrated
Communications; Luminary Star Award, for a member with 13 to 19 years of experience in public relations.
- Neil Hirsch, APR, manager, North American Communications at Novelis, Inc.; Shining Star Award, reflecting six to 12 years of experience in public relations.
- Morgan Sapp, an advancement associate at the Swift School; Rising Star Award, given to a member with five or fewer years of experience.
-Julie Ralston, communications director of the Atlanta
Regional Commission; George Goodwin Award. This award
recognizes a Chapter member for significant contributions to the community through volunteer service.
The Best of Phoenix award, judged from the four highest-scoring entries, went to Primrose Schools and its agency Jackson Spalding for the “Primrose School Family Dance-off” campaign.
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Work is BERRY Yummy
Gena Berry has been busy staging food scenes for films shooting in Atlanta. She and her Culinary Works team’s work can be seen on the big screen in Life as We Know it, and three new films coming soon: The Odd Life of Timothy Green (Disney), The Three Stooges (20th Century Fox) and Parental Guidance (20thCentury Fox). Berry is also wrapping up a major recipe editing project with former “Top Chef ” competitor Chef Kevin
Gillespie of Woodfire Grill.
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Tube Squeezes Out App
Tube just finished up a few rounds of projects with TNT and TBS, working with Senior Producer Nick Pride to
release instructional videos for the networks’ TNT and TBS apps.
Creative director Chris Downs worked with freelancer Ben Frank to rebuild mock-ups of the apps in After Effects. They then reanimated the apps within a 3D model of an iPad in Cinema 4D and accented them with three-dimensional kinetic typography. The videos will be posted on the networks’ websites, YouTube channels, and supporting cable provider’s websites to be used as an online tutorial for the use of the app.
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Good Stuff for a Good Cause
Goodwill Industries of the Southern Rivers in Columbus’ 2010 Goodwill Annual Community Report won two Silver Flame Awards from Atlanta’s Chapter of the International Association for Business Communicators. The Golden Flame Award ceremony was held at the Fox Theater. Goodwill Industries (GWISR) was recognized along with large public relations firms and well known businesses, including: Edelman (Public Relations), UPS (We love logistics!), General Electric, Turner Broadcasting, Children’s Healthcare of Atlanta (Casting Light on a Heavy Issue: Childhood Obesity) and many others.
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Oct/Nov Ozcetera - © Oz Magazine, 2011
“A Touch of Coke”
In celebration of the 125th anniversary of The Coca-Cola Company, Craig Miller Productions developed an iPad Touch Screen technology for two traveling global museum exhibits. The exhibits were conceived, designed and produced by Gary Lee Super of Gary Lee Super Associates, Inc. The exhibits are currently touring Singapore and Turkey.
Each exhibit consists of five mobile museum cases containing artifacts drawn from the archives of the iconic soft drink manufacturer. The Coca-Cola Company wanted to display as many artifacts as possible, but space inside the cases was at a premium. The company needed a space effective option that was more engaging than the traditional museum exhibit labels.
Craig Miller Productions developed the solution: a commercial iPad application with on-board videos and website for each of the five museum cases. The displays also feature 17-inch flat screens with historical video programs developed by Craig Miller Productions. The exhibits took approximately six weeks to develop.
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“Start Up Camp Atlanta”
Games & Apps, in partnership with Semantic Seed, the Advanced Technology Development Center (ATDC), and the Georgia Entertainment Media Work Ready Region, held the first ever Startup Camp Atlanta – Games & Apps in Atlanta in August. The event showcased Atlanta’s thriving digital media industry.
Designed to advance the local game and app development industry the Startup Camp teaches business startups how to move into the business of mobile gaming by highlighting three different segments: mobile & app developers; game artists, writers, and musicians; and venture and angel investors, experts and leaders. It is also a mobile games and apps competition focused on design, software development and product development. Developers had 60 to 90 seconds to present ideas for mobile games or apps. Teams formed around those ideas as they spent the weekend getting advice from professional mentors and investors, building a proof of concept, demo, or even a finished product.
The first event was held at ATDC in Georgia Tech’s Technology Square Centergy campus in Midtown Atlanta, the center of a dynamic community of technology-based start-up companies, investors, service providers and the Technology Association of Georgia. Games may be fun, but, “There’s a serious purpose – and that is to publicize the importance of mobile entertainment and digital distribution, and to encourage more investment and development in this vital economic sector,” says Jesse Lindsley, President of IGDA Atlanta and CEO of Thrust Interactive.
http://atlanta.startupcamper.com/
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“PC&E Gears Up”
PC&E’s three new Codex ARRIRAW on board recorders deliver images that are uncompressed and uncompromised, making them the perfect choice for high-end cinematic applications. The twelve 256GB data packs record up to 25 minutes each and the Codex transfer station can deliver footage in a variety of file formats for post production. Also available: a download cart including a Mac tower to deliver files to your RAID drives faster than real time.
PC&E now carries the hard to find Sprayoff Mini and Sprayoff Micro rain deflectors. The mini is the size of a 6.6x6.6 filter tray and fits into your LMB-4 or MB-14 mattebox. The Micro is the size of a 4x5.65 tray and will fit into an MB-19, MB-18, LMB-5 or LMB-15.
Acquiring more Litepanel 1x1 LED lights, PC&E outfitted them with Anton Bauer back plates that accept Anton Bauer Gold-Mount Batteries. This gives about an hour of runtime from an Anton Bauer Dionic 90 battery. Also updated: the Honda 6500is generators with a 60amp Bates plug and a 60amp breaker. You can now fire a 5K or even a 4K HMI off this small genny.
In the camera department, PC&E added the RCU-4 as an option for their Alexa. The Remote Control Unit RCU-4 is a compact and robust cabled remote. It has the exact same layout, display, buttons and other interface elements as the ALEXA cameras, and all settings that can be made on the cameras can also be made remotely from the RCU-4. They also added new 24” monitors to their inventory. The Flanders Scientific, Inc. LM-2461W is a 24”, 10bit, Multi-Format LCD monitor with 3Gbps/HD/SD-SDI, component (YPbPr/RGB), composite, and DVI-I Inputs. This is one of the best monitors on the market and Flanders Scientific is a local company based in Suwanee, Ga.
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“STEPHEN LOUDERMILK WINS PRSA|GA’S CHAPTER CHAMPION AWARD”
Stephen Loudermilk has been awarded the Georgia Chapter’s Chapter Champion award in recognition of his outstanding volunteer work for the chapter. Loudermilk is global marketing director for Optelian, an international technology company focused on next-generation optical networking systems with a U.S. headquarters in Marietta, Ga.
Loudermilk is a graduate of Boston University where he earned a Bachelor of Arts degree in journalism. “I became involved with the Georgia Chapter of PRSA for the opportunity to build a network of trusted PR professionals and enhance my professional development,” Loudermilk said. “In addition, it has given me the opportunity to volunteer and serve on various Special Interest Group (SIG) committees including co-chairing the Technology SIG, which aims to foster excellence across Atlanta’s thriving technology PR community. I also actively promote PRSA|GA by serving on the Social Media committee.”
Prior to his current position, Loudermilk led Alcatel-Lucent’s global media, analyst relations and social media communications program. He is also active in other Atlanta-based professional development groups, including the Technology Association of Georgia (TAG) and the MIT Enterprise Forum.
Loudermilk is being honored for his volunteer service to PRSA-GA. He’s been involved with the Technology SIG for three years and has served as co-chair the past two years. In addition, he has been a member of PRSA|GA’s Social Media Committee since its beginning in 2010; is active in the PRSA Southeast District as a board member, and serves the PRSA National Tech Section as secretary.
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“Movie Mania at Bottle Bar”
Actress Jessica Lindsay could be seen strutting her stuff on location at the filming of a few scenes from the upcoming independent film, No Honor. Atlanta producer Tony Voorhees is taking advantage of the new film incentives being offered in Georgia. In an effort to showcase the highlights of the city, in addition to celebrating many of the area’s popular bars and restaurants, Voorhees’ film travels all over the Atlanta, including south to parts of Griffin, in the center of the City at Oakland Cemetery, and as far north as pockets of flashy upscale neighborhoods in Alpharetta. The screenplay was adapted by Michael Harper, another Atlantan, whose own film recently won best runner up at the Pasadena Action Film Festival in California. No Honor, written by Voorhees and based on true events, has a Tarantino feel with a Scorsese edge to it. The actors are feisty and have great chemistry and with the Rob Rainey Video Inc. team heading up the film work, the movie promises to be a gem!
Post production will be handled by Rocket Post, Atlanta’s newest editorial and sound facility owned by director Spencer Adams. One of Atlanta’s character actors, Michael Cole of Professional Actors Studio provided acting coaching for many of the actors in the film.
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“Cutters Form User Group”
Atlanta Cutters is a non-application centric user groups for all working in the post biz: editors, designers, sound engineers, animators and web or format engineers. Atlanta Cutters kicked off with a presentation of the Four A’s, (Apple, Adobe, Autodesk and Avid). Also featured was digital storage and archiving with platinum sponsor Small Tree Communications. Atlanta Cutters was founded by Walter Biscardi, Jr. (Biscardi Creative Media), Dan Daube (Turner Studios), Kris Merkel (Independent Artist) and Clay Asbury (Apple / Adobe Certified Trainer).
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“This American Land”
This American Land airs on PBS stations for viewers who care about important issues affecting America’s natural landscapes, waters and wildlife. This American Land is produced by Environment News Trust (ENT), a non-profit company that has produced and released hundreds of environmental news stories for an international broadcast and Internet audience since 2004. ENT was founded by award-winning television correspondent Gary Strieker, who reported for 20 years with CNN as a bureau chief and global environmental correspondent.
Atlantan Walter Biscardi of Biscardi Creative Media is the managing producer for the series. BCM is also providing post services for the series.
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“Where Credit is Due”
Independent Atlanta ad agency, breensmith, recently completed work to launch Equifax Complete, a new product that combines credit monitoring and identity protection. The offbeat TV and social media effort revolves around a half-cop, half-accountant character Edwin, that isn’t afraid to mix it up while educating the public on the importance of credit monitoring and identity protection. The over-the-top character munches on half-donut, half-bagels, adorns a bulletproof vest with a pocket protector, and threatens to calcutaze viewers with his half-calculator and half-Taser – all in the name of credit monitoring and identity protection.
The national TV buy and social media push helped Equifax reach its quarterly sales goals. And in just two weeks, Edwin grabbed nearly 8,000 followers on Facebook. The TV spots have been featured in Shoot Magazine, Bestads and more.
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“Blow Out the Candle!”
The Ephelis Agency is one year old! The public relations, event production and talent agency is based in Atlanta, Ga.
“Speaking of Birthdays …”
Creative Kaleidoscope is celebrating its third year with a new look, website, and focus. The company has recently undergone changes in order to better provide creative solutions for the Spanish needs of their clients. Karenlie Riddering, owner of Creative Kaleidoscope commented that, “We were experiencing such a high demand for translating and interpreting, we decided to work in our strength zone and focus solely on Spanish communication services.” The company has been partnering with video production companies, like Projections, Inc. who offer clients corporate videos in both languages, and also need Spanish-speaking talent for the videos. They have also been working closely with law firms who have a high demand for certified court interpreters, music producers seeking song translations, and other companies eager to market to Latinos.
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“Company 3 Opens in Atlanta”
Billy Gabor, Colorist for Company 3
Award-winning post production house Company 3 has launched a new location in Atlanta. Housed in sister company RIOT’s facility, Company 3 offers the same high level of artistry, creativity and technology associated with Company 3 in Los Angeles and New York, with services ranging from dailies and non-linear color grading to digital intermediate (DI) for commercials, episodic television and feature films.
The new Company 3 location, part of Deluxe’s creative services group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Beast, EFILM, Method Studios, RIOT and Rushes, leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. The resident colorist for the new location is Company 3’s own Billy Gabor. A graduate of the Film School at Georgia State University, Gabor started his career in the south, rebuilding telecines and remastering films for Turner Classic Movies before moving on to Los Angeles and New York. “It’s exciting to come back to Atlanta where I started my career and help extend the Company 3 footprint,” said Gabor. “This new location strengthens both Company 3 and RIOT. Georgia’s tax incentives to production companies and a diverse market make Atlanta a great place to be.” Recently, Gabor has worked on campaigns for Allstate (which won AICP 2011 Creative Excellence), Febreze (which won a Cannes Lions Silver Award), Google (shortlisted in four 2011 AICP Show categories: Visual Style, Production, Production Design and Agency Art Direction.) and Duracell (for the 2012 Olympics) as well a short film for the Grammy-winning band Arcade Fire.
Company 3 is a wholly owned subsidiary of Deluxe Entertainment Services Group Inc., which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
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“Short Selected”
Writer/director Leslie Lugosi’s short film, “LISTEN,” is an official selection for the 8th Annual Dixie Film Festival in Athens, Ga. “LISTEN” is a story about war and it’s hidden memories highlighting Post Traumatic Stress Disorder (PTSD). It was shot in Canton, Ga. and features local talent from Atlanta and the surrounding area’s. Lugosi’s father served in Vietnam as a tank commander and suffered from PTSD later in life. “LISTEN” has been featured on 11Alive News WXIA Atlanta, and also in the Marietta Daily Journal and the Cherokee Tribune. Gerald Edwards, a retired Master Sgt. and Vietnam veteran, served as military advisor. The short also featured recordings from the Medevac Angels of Mercy Crew.
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“It’s All New at EOS”
Top: Bonyetta Kits, Bottom: Stacey Rosen 
New space, new clients and new hires for EOS Marketing and Communications. The new office, on the top floor of the 3405 Piedmont building, was selected for its open spaces, walkability to neighboring café’s and an ancient, majestic oak just outside the floor-to-ceiling windows that wrap around the private offices and conference room. The most important factor, however, was an expanse of space that will be the heart of the agency known as the “Collaboration Center”, offering bar-height tables for 8 surrounded by 23-feet of five-foot tall porcelain, magnetic writing boards. New clients include Accord Services, HD Supply and Millbridge.
Stacey Rosen, a marketing manager with over six years’ experience, joined EOS focusing her account management expertise on EOS’ work for The Coca-Cola Company, The Coca-Cola Africa Foundation (RAIN), American Tombow, and Reynolds Signature Communities. With other agencies, Rosen served accounts including BMW North America, MINI Cooper, Publix Super Markets, South University, and the Florida Panthers. She is a graduate of the University of Florida with a degree in advertising.
Bonyetta Kitts has also joined the firm after working as a consultant for the agency. A University of Georgia graduate in speech communication with a Master’s of Science in sports administration from Georgia State, Kitts will leverage her sports marketing expertise for EOS’ clients including The Dogwood Invitational at Atlanta’s historic Druid Hills Golf Club.
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“Evelyn & Company”
Want to know the scoop? The “Soap Sultress,” Evelyn Mims dishes it out every Monday morning on 11 Alive Morning News’ “Atlanta and Company.” If you haven’t got a clue about what’s going on in Atlanta, catch Evelyn’s “Mims The Word,” every Friday morning on “Wake Up with CHESLEY.” She reveals the latest on entertainment news and community calendar of events. Mims works as Associate Producer and Community Relations Specialist.
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“Cinefilm is Mission Critical”
This month the world watched the landing of Atlantis as NASA’s Space Shuttle Missions came to an end after 30 successful years in space. While crews in Florida and Houston were saddened to see the end of an era, so was the team at CineFilm Lab in Atlanta. For the past five years CineFilm handled all the film processing and transfer services for the NASA Imaging teams. “We were proud to be part of the ‘space team’”, boasts Jim Ogburn, General Manager, “as we were a small part of history in space. It was an honor to be selected to manage this very important part of the Shuttle Program.”
NASA stages over 60 cameras in both 35mm and 16mm on the ground and in the air to film all Shuttle Missions. These images include high-speed close-up cameras monitoring the firing of the huge booster engines and the separation of the fuel tanks as well as ground positions that follow the lift off down range. All of this negative must be back to the Cape in 24 hours for detailed analysis. “We have crews on stand-bye for each launch,” explains Lab Manager Tony Bifano, “and the negative is flown in private planes to Peachtree-DeKalb Airport. From there our team processes over 30,000 feet of motion picture film. We are the only film lab between NY and LA that can make positive film prints for the mission team to analyze. Original requirements called for three prints of all the material to ship to Houston, Huntsville, and Cape Kennedy within 24 hours. We work around the clock to meet their deadlines.”
The quality and resolution of 35mm film is required in order to analyze any issues of debris that falls off during launch that could affect the safety of the crew. The film is also transferred to HD data files. CineFilm Colorist Ron Anderson is probably the first person to see any issues during the telecine process. “While my usual job is to make commercials and feature films have just the right ‘artistic color look’,” remarks Anderson in the Spirit/DaVinci suite that looks like a miniature control room of monitors and panels, “NASA wants a very technical, flat exposure, with crisp details to detect any small particles that could affect the mission.”
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“What Y Did This Summer”
Ypartnership, America’s expert in travel, leisure, and entertainment marketing, recently tapped Mountain View Group to produce television and web spot campaigns for two of their clients.
Stephen Pruitt, Principal and Executive Producer at MVG, led a three-day RED shoot for Barcelo Hotels and Resorts. Directed by Tom Gliserman, the shoot was done at a brand new property in Punta Cana in the Dominican Republic. Hurricane Irene provided plenty of wind and torrential rain for three days of prep, but kindly relented as shooting began and was completed, resulting in a :15, :30 and :60 spot.
For Indiana Live!, a veritable army of cast and crew descended on the entertainment complex to feature its top notch food, sizzling entertainment, and winning casino. MVG produced three :30 spots, each one following a different character as they dance, dine, and win during “a night at the casino.” Pruitt and Gliserman teamed up again on the production side, assisted by a talented creative and technical crew. Leading the Ypartnership team was executive creative director Rob DeLuke, creative director Mark Sunderland, and account executives Summer Wright and Kathy Fordham.
Raytheon Company, a leader in defense and aerospace systems, selected Mountain View Group to create a three-and-a-half-minute promotional video for their Radar Enterprise Solutions. Led by executive producer Pruitt and producer Kris Johnson, the Mountain View Group team interviewed key players at Raytheon and created a high-level piece presenting the diverse capabilities of their radar technologies.
The Coca-Cola Company tapped MVG to create a video for the 2011 World Economic Forum in Davos, Switzerland that would feature a compilation of some of the key partnerships, contributions and initiatives of Coca-Cola centered on sustainability. In the six-week production schedule, the Mountain View Group team travelled to multiple cities to interview world thought leaders such as Madeline Albright as they discussed how their partnerships with Coca-Cola help citizens around the globe. The eight-minute video, which combine the interviews with footage sourced from Coca-Cola partners and a custom-made graphics treatment, were well-received at Davos, and Muhtar Kent, Coca-Cola chairman and CEO, showed the video at the next board meeting.
Mountain View Group was selected by GE Energy to produce a two-minute internal communications video explaining the company’s diverse global operations. Executive producer/principal Thom Gonyeau and producer Simon Umlauf struck upon a memorable solution for the piece, using a graphic facilitator to sketch descriptive scenes on a whiteboard and then sped up the action to accompany the narration as it explained how GE Energy creates and connects across the globe.